Experience

---

Colleen Mayer rejoined Pilot Digital in June 2023 as Head of Client Success. In this role, she built a comprehensive client success timeline and program from the ground up, ensuring strong relationships between Pilot's clients and teams. Colleen also managed paid social campaigns on Facebook, Instagram, and LinkedIn, onboarded new clients, and facilitated communication across more than 50 client accounts. Additionally, she handled all inbound sales communications and contributed to the Accessibility team and the Do Good By program, which offers pro-bono services to non-profits. At Pasq, a Pilot Digital-owned company, Colleen successfully created over 300 posts, increasing the brand's social media following and engagement by over 100% across Instagram, Facebook, TikTok, and YouTube.

As a key member of a five-person team at a leading women's non-profit, Colleen Mayer was responsible for cultivating and maintaining organizational partnerships. She managed all social media platforms, driving engagement and successfully increasing the following by 4,000 individuals. Colleen also served as the event photographer, capturing moments at all organizational gatherings. As the project manager for monthly events, she orchestrated initiatives such as an all-women's comedy show and a cleanup effort on the south side. In addition, Colleen spearheaded the creation of an all-women's blog, led a team of writers, and conducted monthly Instagram Live interviews to promote the platform. She actively engaged in outreach to prospective partners, effectively communicating the organization's mission and objectives. A critical aspect of her role included managing negotiations with sponsors on behalf of Babes Only, ensuring partnerships that aligned with and supported the organization's initiatives and goals.

As the proprietor of Giantess Creation, a multifaceted photography and creative content brand, I oversee operations spanning photography, podcasting, and Instagram live series. Originating from my senior year of college, Giantess Creation has evolved significantly over the past few years, expanding its portfolio to encompass collaborations with clothing brands, event photography, and other ventures. Through strategic networking and a dedication to quality, I have cultivated a client base and fostered partnerships with various creatives within the vibrant Chicago community.

Colleen Mayer oversaw paid advertisements across various social media platforms, including Facebook, Instagram, Twitter, TikTok, Pinterest, and Snapchat. She developed comprehensive strategies to optimize paid social campaigns, facilitated daily client communication, and coordinated reporting efforts. Colleen achieved maximum monthly forecasting accuracy and led strategic planning initiatives. She also supervised billing processes and expenditure tracking across multiple platforms, while managing team members to maintain high levels of productivity and efficiency.

In this role, Colleen Mayer spearheaded sales strategy, content creation, and managed activities in SEO and PPC. Collaborating closely with the partner of Pilot Digital, she contributed to devising strategies and crafting creative content for PASQ, the sister company. This multifaceted position provided her with hands-on experience in leadership, time management, and strategic planning, placing her at the forefront of building the business. Colleen's responsibilities included managing all aspects of inbound and outbound sales, from creating sales strategies to establishing processes from the ground up. Pilot Digital operates as a comprehensive provider of Internet marketing solutions, with a dedicated team of 17 professionals specializing in PPC, SEO, and web optimization. As a Google Premier Partner, the company prides itself on delivering tailored services to businesses of all sizes, all managed in-house. Recognizing the pivotal role of Internet marketing in today's business landscape, Pilot Digital is committed to continuously enhancing clients' online presence and establishing long-term relationships by consistently delivering value and results.

Colleen Mayer managed dispatch and operational duties within the team, ensuring seamless coordination of logistics activities. She strategically orchestrated a minimum of 350 shipments per week, optimizing efficiency and timeliness. As the primary liaison between drivers, Virginia Transport, and clients, she facilitated clear and effective communication channels. Colleen also negotiated contracts and agreements for loads, ensuring mutually beneficial terms for all parties involved. She cultivated strong relationships with both drivers and clients, fostering trust and loyalty.Colleen Mayer managed dispatch and operational duties within the team, ensuring seamless coordination of logistics activities. She strategically orchestrated a minimum of 350 shipments per week, optimizing efficiency and timeliness. As the primary liaison between drivers, Virginia Transport, and clients, she facilitated clear and effective communication channels. Colleen also negotiated contracts and agreements for loads, ensuring mutually beneficial terms for all parties involved. She cultivated strong relationships with both drivers and clients, fostering trust and loyalty.

During the COVID-19 pandemic, when Coaching By Zen faced temporary closure, Colleen Mayer collaborated closely with the team to enhance their social media presence. She engaged hands-on with all the coaches, leading initiatives to expand the organization's social media platforms. Her responsibilities included creating social media analyses, designing graphics, and managing multiple accounts across various platforms. Coaching By Zen, an offshoot of Zen Leadership, is dedicated to positively impacting individuals' lives. Contributing to their creative growth and development was a rewarding experience for Colleen. Throughout this role, she gained valuable experience in team management, honed her copywriting skills, and participated in recruitment efforts to further enhance the team's capabilities.

As the Head of Operations for ENRGi Fitness in Chicago, Colleen Mayer played a crucial role in overseeing all aspects of the business. She managed a team of 15 individuals and coordinated the entire class schedule to ensure optimal efficiency and customer satisfaction. Colleen also planned monthly events and volunteer experiences to foster community engagement and promote the brand's values. A key part of her responsibilities involved managing ENRGi Fitness's social media presence, leveraging outreach efforts to attract new members and enhance brand awareness. Through strategic initiatives, she successfully brought in at least 10 new members each month, contributing to the gym's growth and expansion. Colleen served as the primary point of contact for client communication, effectively handling inquiries and feedback to maintain positive relationships and address concerns promptly. During the COVID-19 pandemic, when ENRGi Fitness was forced to close temporarily, Colleen continued to manage the entire sales process, handling renewals and meeting monthly sales quotas to ensure the business remained viable during the closure.

Activities and societies: Scholarship athlete for the volleyball team, where she served as captain for two of her four years. She earned the Perseverance and the Coaches of the Year Award for her leadership. Alongside her athletic commitments, she was the Head of Social Media/Photography for the University Style Show. While pursuing her degree in Marketing and Advertising, she worked at the front desk of the university gym and coached for the Michigan Elite volleyball program.